Preparation does the work beneath the coating
On a coating project, the coating is the last and simplest step. Before it: the roof gets cleaned to bare, sound surface, because coatings bond to the roof, not to the dirt on it. Wet insulation found in the survey comes out and gets replaced. Defects get repaired with materials compatible with the existing system. Where the coating system requires it, a primer goes down so the topcoat has something to grip.
That sequence is most of what a coating project costs and most of what it delivers: the same product over skipped preparation is a different job with a much shorter life. It's why the preparation gets spelled out in the scope here, so the price reads as work, not just as a number.